Throughline · holding view Deep analysis Q3 FY26
GRASIM Grasim Industries Limited · Other Q3 FY26 · concall
Pattern: paints growth maturation fy28

Birla Opus scaled from India's #3 paint brand to near-#2, cleared 10% market share, and handed off to a new CEO.

3 deflections · 3 weak · 17 clean pushback across 6 of 23 Q&A turns

Focused evidence 6 of 23

Naveen Sahadev · ICICI Securitiesweak

On paints, growth seems to be maturing - Q1 to Q3 revenue has plateaued around Rs.1,100-1,200 crores. To reach Rs.10,000 crores exit by Q4 '28, you need around Rs.2,500 crores revenue over next nine quarters - around 40% CAGR. What different will the company do, and what convinces us this target is realistic given maturing growth?

While you have done your internal calculations, I am not going to either accept or deny it. But all I can say, both in quarter-on-quarter basis, we had a robust more than double-digit levels of growth closer to between 18% to 20% on a quarter-on-quarter basis, on an annualized basis, these numbers are tending towards the three-digit growth. We have grown on a year-on-year basis by 300 basis points in the paint industry. We are still a single-digit market share player. We have a large capacity. Our presence is now on a Pan-India basis. We continue to add new dealers at a double-digit level on a quarter-on-quarter basis. More than 7.5 lakh contractors have joined hands. Consumer demand is building up and we remain confident and we continue to guide that we will deliver the Rs.10,000 crores in third full year operation.

Rahul Gupta · Morgan Stanleyweak

On paint - you are testing waters with 2% to 6% hikes in January. Now it is early days. Can you help us understand how the acceptance has been? And if we look at the industry, which has been struggling with discounting, how should we look at the overall industry from here on, how volume versus value gap should move over the next year for industry and you?

First and foremost, as I mentioned in the previous answer, the gap between the leader and us was high. And we have used this price increase primarily to bridge the gap. We obviously still are a single-digit player and our aim is to bridge the gap between our capacity, which is at 24% to our current revenue market share. It is early time to be able to say what is the response to the price increase because we have had a certain range of products where we took the price increase on 28th of January, and the remaining range of products is happening on 25th of February. So, it would be better I respond to the consumer and contractor response after Quarter 4 Results are there, because we are still in the process of executing the price increase. But on a mid-to-long-term basis, what is our view about the industry? We remain very bullish. The industry in Quarter 3 has grown by 10% to 11% or probably even 12% by volume. As far as the industry is concerned, we believe that this year the industry may including Birla Opus, may grow by 5% to 6%. In FY2025, growth almost was nil. And by FY27, we are hopeful that it will come back to 8% to 10% growth levels.

Nirav Jimudia · Anvil Wealthweak

Do we import any raw material from EU, which were earlier subject to taxes and now with this deal could help us from the chemicals business point of view? And any volume guidance which you would like to share from the epoxy business point of view for FY27?

If I look at imports from Europe, yes, we have some. I would not like to get into the details of what that is, but they are not a large part of our basket. So, I do not see really a large benefit from that. If you look at volume growth, then if I look year-on-year, our overall liquid epoxy plus formulations, for the year-over-year, we have grown by about 6%. I expect this rate to ramp up next year. Now, how much it will ramp up by is a matter of speculation, but I expect that rate to ramp up further. None of the fundamentals have changed.

Pathanjali Srinivasan · Sundaram Mutual Fundsdeflection

Could you give me some numbers for where we are in terms of range here?

As I explained, we were a single-digit number and we have a strong pipeline of institution, but retail continues to be the stronger forte for us at this point of time.

Vipul Kumar A. Shah · Sumangal Investmentdeflection

When will we start sharing the revenue and EBITDA numbers of our paint business?

Shortly. Even today, because that is why there is portion of the material that has been produced and was not sold and they are still reflecting in the revenues which are getting capitalized. We are expecting to complete that and we will move on to this. We will share with you the exact dates when we do that. So, that is why this gap between capitalization, that is why the numbers what market calculates, there is a gap, and we want to finish all the materials that we have produced before commissioning and consume it, which remains in the capitalization.

Vipul Kumar A. Shah · Sumangal Investmentdeflection

So, should we assume that from next financial year you will start sharing those numbers?

We will definitely come back.

Other Q&A (17)
Naveen Sahadev · ICICI Securities

The price increase that we have taken, 2% to 6%, despite that you are saying we are confident to achieve the revenue target?

You should understand the philosophy of price increase. We always want to maintain a particular distance from the market leaders, and we felt the distance was slightly more than what that was necessary and we are bridging that gap. That is the objective of price increase and there is no other objective. And obviously, we also want to test at what demand of consumer and contractor remains at the revised price.

Naveen Sahadev · ICICI Securities

On Birla Pivot - extremely fast execution. We had hinted earlier the road to profitability or breakeven for this business was around a billion dollar revenue run rate. Since we have achieved that, is this business breaking even or starting to make positive contribution? How should one look at profitability for Birla Pivot from now?

On the profitability front, we are making progress similar to how we have done, how we have executed on the revenue side, and the growth has been excellent over the last few quarters. We have been making good progress on bridging the gap so that we can get to breakeven as well. I think from our current estimates, we will exit FY27 at a breakeven level. That is our current estimate.

Rahul Gupta · Morgan Stanley

Continuing on the Pivot point. I remember earlier you had guided cash breakeven by 2030. So you are now front-loading it, accelerating it to fiscal '27 end, right?

Rahul, I do not think we gave the guidance of 2030 earlier. But, as I mentioned in response to the earlier question, FY27 exit, we should be exiting the year at breakeven. Yes.

Nirav Jimudia · Anvil Wealth

On chemicals side - for the epoxy business, with the trade deal done with the USA and Chinese currency appreciating by 8% to 9%, how do we see our exports to the USA market in the medium-term? And on a longer-term basis with EU FTA also in place, how do we see our volumes in terms of exports to that region as well?

Both are positive for us in a way. As you know in epoxy, particularly in liquid epoxy resins, the Koreans have been available in India due to their FTA, they get a certain advantage that they can bring in product without put up the duty. And also, they had preferential access to the US as well as Europe. Now, clearly that advantage is going to go away. If you look in terms of timing, then the US deal probably will get actioned before the American deal. So, I am seeing a positive upside on export of epoxy from India to the US. Similarly, if you look at Europe, the European chemicals industry is struggling with high costs, both from perspective of energy, but also from perspective of extremely high labor costs. I think the India-Europe FTA in the longer-term will have a much more significant impact on the Indian chemicals industry, probably in my personal opinion, more than the US. So, both these agreements, Nirav, are, I think, positive for the industry.

Nirav Jimudia · Anvil Wealth

Safe to assume that these ECH price corrections on the upside would translate into a similar increase in the prices of epoxy which generally gets passed on a lag basis?

Yes, there is usually a time lag associated with that. As I mentioned in the epoxy value chain, there are competing routes, glycerin-based ECH and propylene-based ECH. So, what may be a pass-through for me, may not necessarily be a pass-through for somebody else, maybe globally who may be propylene-integrated. So, depending on their crude prices, propylene prices, glycerin prices, the pass-through mechanism has a different cyclicality, but in the longer-term, it always passes on.

Nirav Jimudia · Anvil Wealth

This quarter we have seen a dip in our epoxy revenues. Was it more because of the volumes were lesser this quarter and that should start correcting next quarter onwards, is this a right assumption to make?

Volumes were slightly under pressure on the liquid epoxy resin side. Actually, maybe the better way to see it is, we decided not to take certain volumes where we thought the margin was getting too squeezed. That is probably the better way to see it. If I look at the non-LER business, all the formulation, within the specialties, there actually we have not had any volume issue. It is on the margin where perhaps the lowest profitable part of our LER business, we have been a little bit unwilling to allow our margins to get compressed too much.

Amit Purohit · Elara

On the overall paint that we sold, you said 500 million litres - that was since the time we have been in the market, accumulative?

500 million liters, not 500 billion liters by the way. Yes, since the time we have started operations.

Amit Purohit · Elara

When you talked about 300 bps lower than the second player, that includes putty and everything, exit market share?

I am again saying what we said in the opening remark statement, Birla White plus Birla Opus value for Quarter 3 and guidance given by number two players, in our internal estimates, now the gap is 300 basis points. I hope it is clear. And it is only Birla White's putty business. It does not include any other business.

Amit Purohit · Elara

On the increase in new dealer addition - the typical profile of these dealers, qualitatively, are these large dealers or these are dealers largely from the market leaders? Initially there were challenges to reach the very large dealers, what is the state now?

We are getting blend from all categories of dealers. In our internal assessment, we broken dealers into A category, which are more than Rs.3 crores, B category, which is Rs.1 crore to Rs.3 crores, C category, which is Rs.30 lakhs to Rs.1 crore and D category into less than Rs.30 lakhs. Most of the dealers are coming in the A, B, C, the small numbers also come in the D category, but our focus in the A, B, C category.

Amit Purohit · Elara

The price increase - is it more from a testing perspective or is there any raw material pressure? Do you think the brand is strong enough to take pricing? You highlighted FY27 industry growth could be closer to 8%, so the pricing volume graph should reduce in the FY27?

First and foremost, there are no current raw material pressure. Second, we have been consistently maintaining that we are at a lower price than the market leader and we felt the gap was higher and we reduced the gap. That has been the strategy around there. It is not a price increase strategy per se as you are reading it. Please read it that we would like to maintain a certain gap with a market leader and we want to test at that gap what is the consumer response. There was an X-gap that existed and we reduced that gap.

Pathanjali Srinivasan · Sundaram Mutual Funds

Could you explain a bit on our share of retail business and institutional business? I believe we have grown pretty fast in our institutional business, but I was trying to figure out if the base there is lower or are we tilted more towards institutional business?

To our understanding, the retail-institutional business mix is 85-15. We are not yet there on that mix. We are still a single-digit on the institutional business, retail is much faster to take off and institutional is a much longer gestation period. The message that I was communicating is that we have a strong pipeline and hopefully by FY27, we should be able to come closer to the industry average between 12%-15% on overall contribution from institutional business.

Pathanjali Srinivasan · Sundaram Mutual Funds

This number of saying that 18% we have grown last quarter - I met a couple of dealers from the time we started recently and I have seen some of them saying that they have stopped doing business or finding it difficult. While my sample size is very small, what is an acceptable level of pushback or reduction in dealers when we expand dealership and what are our targets here and where are we in that?

It is a large dealer universe. There are over 100,000 dealers. On an average, in a quarter about 50%-60% of the dealers are active. We are also experiencing a similar level. In fact, our sense is about 70%-75% in a quarter are active around there, and we are satisfied with the number of people who onboarded with us, with the number of people who are active in a given quarter. Most of the dealers who have joined us and have been consistent in network have continued to stay with us. We are very focused on our collection and there dealers who are poor pay masters are the ones probably you may be referring to.

Pathanjali Srinivasan · Sundaram Mutual Funds

What is our policy with tinting machines that we have given to dealers and where dealers have not been doing as much business, how are we dealing with them, and have you started collecting money for tinting machines?

No, we do not collect money. As we have already explained, we give the dealers free-of-charge tinting machines and that remains a consistent policy even in FY26 and going forward. Only, if a dealer does default on his payment for a long period of time, are any actions that are necessary, but it is few and far, and probably not relevant for this national platform.

Prateek Kumar · Jefferies

On paints - while you talked about your revenue expectation maintaining for FY28, what do you think on profitability? Related question - you have seen some increase in interest expense during the quarter sequentially and depreciation, is this completely related to capitalization of six plants or also any working capital changes which you expect because you are increasing mix in your business?

In Grasim, if you are referring with the last year, the borrowing is used for setting up the new plants was being capitalized. In the 15th of October, we have commissioned our last sixth plant and now from next quarter onwards, there will be no capitalization and all the interest cost will be coming to P&L account.

Prateek Kumar · Jefferies

So there is no material working capital changes, because we are shifting segment business to more institution that does not have an implication?

If your question is on debtors, we are well in control as debtors and working capital is not a challenge. We repeat again, that the interest component in the past, a portion of that was getting capitalized and now the portion is significantly fallen, because from six plants now down to in our 15th of October, it is only one plant and that also a part of it was no more capitalized and the same applies to depreciation. As now all the six plants are fully commissioned, the full depreciation is reflecting in the books.

Prateek Kumar · Jefferies

The other question was on paint segment profitability which we are expecting for FY28. You maintain it as like turning positive in FY28?

Yes, we maintain our guidance. I will repeat. Within three years of full scale operation, we are targeting to be able to reach a profitable #2 position.

Shreya Banthia · Oaklane Capital Management

Could you share what is the current share of renewable energy in the chemicals segment?

Exit rate is around 22%, 23% right now. And actually are targeting to reach an exit rate of over 40% by end of FY27, if you want to make a projection.

Prepared remarks (5 blocks)
At the outset, We Wish All of you A Happy New Year 2026. We hope that the year has begun on a positive note for you and your families and it brings good health, continued progress and renewed optimism. As we step into 2026, we do so with a sense of confidence and purpose. While the global environment continues to evolve, the underlying strength of our markets, the resilience of demand and our disciplined execution gives us optimism about the road ahead. As announced earlier, our Paints Business, Birla Opus CEO - Mr. Sachin Sahay, shall join us from 16th February 2026. Despite the absence of CEO, the existing paints team delivered an extraordinary performance, reaffirming the company is being built on rock-solid foundation and has a long pipeline of leadership who can take on the baton when the need arises. During the Quarter 3 of FY26, Birla Opus, the third largest decorative paints player, expanded its revenue market share by more than <strong>300 basis points</strong> year-on-year based on internal estimates and announced results of listed paints majors. On quarter-on-quarter basis, Birla Opus accelerated its market share gain with revenue growth of nearly 3x the Indian decorative paints industry growth rate, inclusive of Birla Opus. Further, the combined revenue of Birla Opus and Birla White Putty business in Quarter 3 FY26, the revenue market share gap with existing No. 2 paint player is now reduced to around 300 basis points based on the guided decorative segment revenues which includes their Putty business as well. In Quarter 3 FY26, Birla Opus' sales volume has risen by 70% on year-on-year basis. Early this January, Birla Opus has crossed the milestone of 500 million litres of paints sales cumulatively. We believe that more than 6 million households are now experiencing superior quality of Birla Opus in a short period of 18 months. Birla Opus exponential growth is underpinned by rising brand acceptance, rapid expansion of distribution network, strong sales throughput from dealer counters to contractors and consumers, consistent differentiation through superior product quality and focused brand building efforts. The presence of Birla Opus has crossed 10,400 towns across 35 states and union territories. We have covered all 50,000 population centers across India and more than 75% of the 10,000 to 50,000 population centers. The active quarterly billing dealers has grown in double digits along with a high single-digit growth per dealer revenue throughput on month-on-month when compared with last year's same quarter. Birla Opus is transforming the paints consumer retail experience with company exclusive franchise outlets nearing 1,000 Birla Opus paints galleries. Institution sales continue to gain traction during the quarter, supported by increasing project wins and specification approval among clients, including governments, builders, factories, hospitals, and cooperative housing. The institution sales grew by 40% quarter-on-quarter. As the institution orders have a long-gestation period, happy to report more than 40,000 mid-and large-size projects are in various stages of negotiation with nearly 25% billed, there were a strong project pipeline for future. Birla Opus remains focused on driving secondary sales from dealer counters to contractors and consumers. The 10% free paint promotion continues 10 and 20-liter packs across all emulsion, topcoats, waterproofing range, however, excludes sub-economy and other categories. Over 7.5 lakh contractors and painters have applied and experienced Birla Opus superior range of products on Pan-India basis. With over 35,000 active tinting machines in operation during Q3, the tinting data shows interesting consumer insights. The foundation of our product strategy is built on R&D excellence with a portfolio design for performance, durability, and unmatched finish.
Today, Birla Opus proudly offers one of the widest product ranges of more than 216-products, 1,848-SKUs across emulsions, enamels, waterproofing, wood finish, wallpaper, and others. This year itself, till now, we have introduced 40-new products, including the completion of a retail waterproofing line, launch of painting tools, and indigenously developed Italian PU-Alkyd range and many more. The fourth powerful driver of Birla Opus is creating consumer pull via sustained brand salience and differentiated marketing. According to Opus commissioned brand track study, the "Top of mind" brand recall for Birla Opus has surged into double-digits, positioning us as the 2nd most recalled paints brand in urban markets. Our premiumization effort continues with Paint craft, recently launched Birla Opus Professional Painting Services, fully GST compliant, transparent pricing, attractive EMI options, end-to-end platforms from lead management to quotation, to monitoring of services and quality approval, managed jointly by central and field teams. This service has expanded to over 5,000 pin codes, and we target to offer Paint craft on Pan-India basis through the 1,000 paint galleries at the earliest. Separately, on Opus Assurance Services, where the company has given additional guarantees besides the standard warranty clause to re-do the painting, more than 60,000 consumer sites have been registered through nearly 30,000 contractors under this first-of-its-kind program. The fifth powerhouse behind Birla Opus momentum is the second-largest manufacturing capacity holder in the industry, a formidable 24% capacity share. With the launch of Kharagpur and a steady ramp-up of capacity utilization across each of our six plants, the company has executed the natural production strategy by producing fast-moving category products closer to their market, cutting down the drag of logistics costs and inventory, and sharpening its service edge. With the completion of project on time and within budgeted CAPEX, the focus of the company now has shifted to improve productivity, efficiency of operations, and bring down significant variable costs through optimization. We are proud and excited to share that Birla Opus has received "Integrated Management System" Certificate encompassing ISO 9001, 14001, and 45001 for all the six plants in one-go. Securing IMS certification in less than 18 months of full-scale operation is an unprecedented milestone. Before I move on to the next business, I wish to address the narrative about sluggish industry growth. Based on announced results of four listed paint majors and guidance on their decorative business, it appears the decorative paints, excluding Birla Opus has grown by 1% to 2% by revenue, but 7% to 8% by volume in Q3 FY26 versus Q3 FY25. Now, when we add Birla Opus Q3 performance to these four players' decorative paints business, industry revenue growth, including Opus, rises to 5% to 6% and volume growth jumps to 11% to 12%. In my economic understanding, double-digit volume growth reflects good-to-strong consumer demand. However, the pain of the industry is rate realization, which we believe is lower due to combination of higher discounting and incumbent players' tendency to focus on low-value economy, sub-economy category, and deep-discounted putty business. Birla Opus revenue is without putty, and our growth remains balanced across all categories of paints with premium and luxury segments continues to contribute steady 65% in our overall revenue. We have taken 2% to 6% price rise in January and February against standard dealer price list across a range of products to test the channel and consumer reaction.
The B2B e-commerce business crossed Rs.<strong>8,500 crore</strong>s annualized revenue run rate ARR mark and remains on track to surpass the annual revenue of Rs.8,500 crores, well ahead of FY27 guidance. In a country as dynamic and fast-growing as India, the next great leap in commerce would not come from building another marketplace, it will come from digitizing and organizing B2B procurement at a scale and complexity few have ever dared to tackle. That is exactly what Birla Pivot is doing, and we are taking one of the largest, most fragmented, operationally intense spaces in the economy and turning it into a trusted, tech-enabled, outcome-driven platform. On Assortment, this is where Birla Pivot is fundamentally changing how business and individuals buy project materials. We are building a true one-stop procurement engine, 35-plus categories, 40,000-plus SKUs and solutions aggregated from 300-plus top brands. The product category is covering everything from steel to tiles, cement to chemicals. Moving on from new businesses and focusing on macros, India continues to stand out on a global growth map. India's domestic demand is resilient, investment cycle strength and policy support have kept growth momentum intact. The most recent union budget reinforced this momentum with several strategic themes: First theme is government's continued focus on infrastructure, housing and urban development would drive growth for Grasim cement business. India's push towards self-reliant, manufacturing scale and global supply chain integration would drive growth for our chemicals business.
The recent GST rationalization focused on improving India's per capita driven by higher disposable incomes, better quality housing and aspiration consumption would drive growth for decorative paints and premium textiles. Support for MSMEs by increasing finance, democratization and integrating into organized supply chain would drive growth for Aditya Birla Capital and Birla Pivot. Lastly, a balanced focus on renewable energy and energy security, will drive growth for renewable and insulator businesses. For investors seeking a single scalable entry into India's structural growth, Grasim represents a credible and well-diversified proxy. Reflecting on this growth, I am happy to share that Grasim consolidated revenue for the current quarter stood highest at Rs.<strong>44,312 crore</strong>s, an impressive improvement by 25% year-on-year with building materials, Financial Services, cellulose fibers, chemicals and even premium textiles and insulators firing on all cylinders. The nine-month revenue stood at Rs.1,24,330 crores, up 19% year-on-year demonstrating consistency of performance. Standalone revenue grew at an even faster rate, reaching highest ever at Rs.10,432 crores, up by 28% year-on-year with strong contribution from both core and new businesses.
It is my pleasure to interact with you all again. Happy 2026 to all present on this call. I am very proud to say that we have closed the Calendar Year 2025 on a high note with two of our new businesses on track to achieve their stated goals. As on 31st December 2025, the TTM consolidated revenue is nearly Rs.<strong>1,70,000 crore</strong>s, growth of 14% compared to FY25 revenue. Currently, standalone revenue on TTM basis stands at Rs.38,191 crores, up 21% compared to FY25. Based on the current quarter revenue, standalone businesses are now at annualized revenue run rate of higher than Rs.40,000 crores. There has been a strong underlying growth across all the businesses. Consolidated EBITDA grew by 33% year-on-year to Rs.6,215 crores. Standalone EBITDA grew at a faster pace with growth of 57% year-on-year to Rs.585 crores.
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