FY26 closes record-strong (rev ₹46,830cr +15%, EBITDA 14.7%).
- Mix accretion scooters exports — answer hedged.
- Implied decline dec march — answer hedged.
- Abs cost impact industry — question deflected.
On margins, as growth comes from ICE scooters and exports a bit higher than the rest, is there something from a mix perspective we should bear in mind - are exports accretive, dilutive, similarly with scooters?
We will continue to invest behind brand building and product across businesses including EV and global business, while being very conscious that we continue to expand our margins. The mix is something which we will continuously drive in terms of really improving on an ongoing basis, and we will continue to drive volumes which will help us deliver operating efficiencies. Our guidance is unchanged - we will continue to be within EBITDA margins of 14% to 16%; this quarter we are at 15% EBITDA margin and in the first half we are at around 14.8%.
If you work with the 10% number for the second half, that practically implies a decline for the December-March period - what is making you sound conservative on the guidance side?
We don't see a decline for sure - YTD September the industry was growing at 2%, and last couple of months October-November put together has gone up to almost 12%. It will taper down because this festive spike is a festive spike, but we anticipate overall full year not far away from the growth estimate of close to 5-6% given at the beginning of the year. The fundamentals seem strong with rural recovering, good rainfalls, and GST being a huge shot in the arm.
On the ABS cost impact, how much it is, by when are we expecting, and can it impact the industry growth in your view?
We are definitely very much for the safety of the customers, and we continue to drive our technology for vehicle engineering to come up with the most optimum cost-effective solution. We are in talks with the government, and shortly we should come to a very positive conclusion which will be far more effective technological intervention.
What's the Battery-as-a-service penetration now - is it significant to call out?
A key metric here was especially to democratize access of electric vehicles to consumers. We have seen a significant share now of our inquiries coming in from the Battery-as-a-service element, so we continue to use this communication and product offering to bring in more consumers to our showrooms to talk about benefits of EV overall.
On profitability, can you give some color on how gross margins have changed for you with new product versus old product, and where would your gross margins be a couple quarters down with PLI?
Our gross margin trajectory has been positive - quarter-on-quarter we are seeing improvement, largely driven by BOM cost reduction. New products we are going to add will further help us improve gross margin trajectory. Price interventions, PLI and a combination of these will help us grow gross margins, and we will continue to improve in subsequent quarters.
On ABS, the draft notification said it will be implemented effective Jan, but we are already in November and there is no final notification - any communication from government on when it's likely to be implemented?
As I said earlier, we are in talks with the government, and they will definitely consider an appropriate time to bring the implementation in.
On discounts, this year discounts were relatively lower as compared to last year - can you give us idea what was the decline on Y-o-Y basis and what's the headroom we have to boost demand if it slows down?
We are not spending any less than what we were spending last year - the way we are spending has changed. We continue to spend for consumers, and that is bringing in demand. Discount is not the only lever to have demand - we are spending as much on brand building and new product introductions, focusing on these rather than discounting which has come down.
More general to overall industry - we could not see much newspaper advertisement of any OEM during festive, would OEMs have headroom to spend more in future to keep demand at current pace?
We can speak for Hero - from a post-festive spend perspective we continue to be the highest spender in terms of share of voice, in print campaigns, TV and several other parameters. We haven't really cut down in terms of our spends, just that the medium of spending has changed. Post-festive we have had over 150-odd inserts in the market after the traditional festive 32 period, much more than any other competition player.
Can you give us more color on what we are seeing post GST in terms of segment color, splitting the 16-17% growth across entry, scooters, and rural urban color as well?
The festive 17-odd percent growth has improved in 1 day from 16.2% to 17% now. We've seen a very strong recovery in 100cc with a lot of fence sitters joining the mobility space, helping us grow ahead of the industry, with strong traction around Splendor and HF. Scooters have been a very good story of growth with almost 39%-odd growth in the quarter; rural was slow to start due to rain disruptions and early festive but has responded well towards Dhanteras and into November.
Post GST, is it that we've seen entry surge back, or is it more around everything being broad-based with scooters and new products adding in?
The fence sitters who joined the mobility space have really helped - first-time buyers generally hover around 70%, 72% on an average; in the festive, it went up to 81%, adding new customers to our portfolio. 100cc continues to be very aspirational for a large part of the country and has drawn new customers in. We had 12 new products this time across categories, with all responding very well across urban and rural focuses.
How should we think about the momentum as we go into the next 3 to 4 months given the postponement before GST and possible preponement post-festive?
The 17% number accounts for the time since Ganesh Chaturthi when GST cut was announced - growth from 22nd September onwards is far higher, so this balances out. Rural responded later in festive due to early festive timing not synced with crop harvesting, and with marriage season throughout November plus good Q4 and Q1 marriages, and two consecutive years of good monsoon, the indicators are positive. Leaders are increasing spend while smaller players are cutting back - a classic early cycle recovery pattern.
On exports, are there new geographies helping you, or existing geographies where you've been gaining market share, and what numbers should we look forward to going forward?
This quarter we've grown 3x the market and our 80-20 strategy of focus on top 10 markets is really playing out very well - we already have 12% market share in those top 10 markets and are number one in some, gaining share in the top 7 markets. Our new product launches across Asia and LATAM continue to do well, and our premium product contribution is 40%+ in global markets. We've been designing products specific to markets and investing in customer service - this combination is helping us sustain performance.
How do you see the scooterization trend settling now - have we hit a plateau or is there further scope of moving up, given GST cut and rural and first-time buyer expectations coming back?
The scooter contribution has been pretty robust with sub-segmentation of sporty, large wheel cruising, and metal body lower 100cc commuter segments emerging - everything is carving a niche and serving larger needs, so the momentum will sustain. We have a complete portfolio catering to all these subcategories and are seeing growth across these markets. ICE coupled with EV today is driving new sets of customers to our showroom, giving us confidence this will sustain going forward.
How do you see first-time buyer contribution settling over the next 2-3 years given 2-wheeler penetration is already on the higher side?
Every time an intervention like this has happened, we've seen the growth momentum sustain for few years. 2-wheeler volumes have not crossed pre-COVID levels yet, and we feel replacement demand should come back even more - we've seen customers holding on to their products much longer in the last 3-4 years with 4-year-old customers' percentage increasing in our workshops. As markets open up and sentiment is positive, new product introductions will help bring old customers in faster replacement cycles.
Did I hear you talk about a 10% kind of growth in opening remarks - is that for the full year or for the second half year?
Vivek said that 8% to 10% growth in the second half of the year, Pramod.
How would you look at the next 6 months or 1 year in terms of milestones for market share comeback for Hero specifically?
Our goal is to grow ahead of the market, which is what we have manifested as we made our portfolio more robust. Our focus going forward is going to be scooters where we have had really good excitement around new products, and the 125cc motorcycles with Glamour X and Xtreme 125R interventions have been very well accepted. As we step up campaigns and capacities, we are expecting a very strong H2 around 125cc and end up gaining significant share.
On growth expectations across segments - 100cc, 125cc, premium and scooters - how would you rank the growth rates for these segments?
We feel a very strong bounce back on the 100cc category - we have seen very strong demand across HF, Splendor and Passion portfolio where we have the strongest portfolio. With new customers coming in and replacement cycles to pick up, plus rural coming back sharply later in festive, this segment which has been subdued has its due. Scooters are expected to continue doing well across markets, so these 2 segments should largely lead the growth followed by the others.
On EV profitability, where are we in EBITDA margin, what are the milestones to improve profitability, and by when can we expect EBITDA breakeven?
Our number one priority is to continue investing behind product and brand building. At a product contribution level we are still in a negative zone - the second priority is getting to a product contribution neutral level by relentlessly working on bringing down BOM cost, getting PLI benefits approved, and we've taken a price increase effective 5th of November. As we get into start of next financial year, this will help us improve gross margin, and thereafter it's a matter of getting volumes up to help overall profitability.
What has worked for you in those 50 markets where you are number two - is it characteristics of marketplace or product profile, and what's the ambition of market share in overall EV space?
What has worked is the new product introduction in July 2025 - we launched our new EVOOTER, the VX2, in core markets, focused on consumers looking at versatility of a scooter with technology and total cost of operation of an EV. The product has been a resounding success with significant pull from consumers. Other elements include Battery-as-a-Service offering which allowed consumers who may not have considered an EV to walk into our showrooms with pay-as-you-ride model, plus large focus on brand awareness.
On the 8% to 10% growth expectation, are you referring to retail growth in the second half or wholesale growth for the industry in the second half?
Largely retail, but largely wholesale should also be in the same line. If you look at H1, largely wholesales and retails are largely matching, should match in the second half of the year as well.
On commodities, you mentioned lower input costs but aluminum and precious metals have moved up - how do you see commodity playing out in third quarter?
Commodity cost during the quarter was largely flat - aluminum prices came up but steel prices have actually come down during the quarter. Our LEAP program, which is the cost saving program, is really helping us keep commodities actually flat and even improving margins. On Q3, aluminum continues to see inflationary trend, so the expectation is some level of commodity inflation but more range bound within 1% to 2%.
Considering the recent elongated monsoon and agriculture states which have seen output loss in Hero core markets, what is your outlook on rural income visibility, and any early indicators of better crop realization or financing pattern?
Some of our core markets were impacted in MP, South Gujarat, Rajasthan, UP, parts of Bihar, Bengal due to monsoons. The good thing is we have seen this coming back towards the later part of the festive and also in November - retail growth in November is strong, expecting a strong month. With 2 years of good monsoons overall, good rabi outlook and a good upcoming marriage season, these markets should come back, and we've already seen early signs.
In your experience over the last 10 years, is rural more of a necessity-driven demand where if there are short-term hiccups, demand can come back if there's a necessity?
It's resilient for sure. Unfortunately last 4 years since COVID we had seen disposable incomes getting stressed and overall prices went up significantly post BS VI - these were structural challenges which I think GST also solves. It has been a resilient economy and should come back strongly - this market is driven by a strong need as part of livelihood, so there's no reason why it shouldn't come back.
Last year December to March was sort of bad for industry, down around minus 8 percent - do we expect decent growth this December to March, and how are conditions in financing penetration and discounting?
The industry hasn't seen much discounting - as a company we are focused more on building brands and strengthening brands which will continue to drive aspirations. We have new products and haven't seen the market in full force - as we increase capacities and demand stabilizes, we are expecting H2 to be far more stronger. We are 45 days into Q3 and continue to see very strong momentum, expecting that to continue in Q4 as well.
And the financing is stable?
Overall from a full year perspective, financing largely is stable. Of course we'll see temporary ups and downs - some cash customers have come out more in the festive but the fundamental doesn't change. Companies will continue to innovate around financing products to keep momentum on, so we expect this to be stable around in H2.
On EV market share, how do you see the trend going forward - which segment in your opinion will see market share for EVs going forward?
The fundamental drivers for these two customers are very different, so we don't see a correlation between EV purchase and entry segment buying - they are largely meant for different usage patterns. We have different actions planned for expanding segment share in entry, getting replacement demand back by focusing on greater than 4-year customers coming to our workshops with early good responses. EV is a different strategy altogether and we don't see a correlation between demand drivers of both segments.
Would it be fair to say entry level segment will remain strong with GST cut and EV penetration might take away share from scooters - ICE scooters plus 125cc segment?
Trying to draw too many correlations there. If you look at entry segment for the last 2 quarters, the segment has started expanding - it went from as low as 7.9% in quarter 4 to almost 9.2% now, without GST impact. With GST coming in, this is expected to grow even more. We feel there will be very robust coexistence between ICE models and EV models across the industry as the drivers continue to be different.