Throughline · holding view Deep analysis Q4 FY25
NYKAA FSN E-Commerce Ventures Ltd · Other Q4 FY25 · concall
Pattern: bpc steady state margins

Highest-ever EBITDA (8.0%) & PAT since IPO.

4 deflections · 5 weak · 9 clean pushback across 9 of 18 Q&A turns

Focused evidence 9 of 18

Sachin Salgaonkar · Bank of Americaweak

On BPC business, how should one think about steady-state margins given they are hovering in the 8.7% to 8.9% range? Also, how is the traction for the fast delivery (Nykaa Now) and is there intent of expanding to other cities? On fashion, what could be the steady-state growth? Any changes to EBITDA breakeven guidance?

The beauty vertical consists of 3 different businesses with very different margin profiles - multi-brand retail, own brands, and eB2B. Each business individually has shown improvement in margins. Multi-brand retail is in a very healthy place and focused on reinvesting in customer acquisition. Margin outlook is also an outcome of how mix evolves. Nykaa Now is live in multiple cities, majorly metros, ensuring delivery within 60 minutes. Plan to expand to several other metros. Key differentiator - largest assortment of beauty products available through rapid delivery network.

Sachin Salgaonkar · Bank of Americadeflection

When we talk about steady-state margins, any number in mind?

It's difficult to guide towards that. The way to improve margins would be higher own brand mix, higher service income including marketing and better quality brands that give us margins. We see that even in eB2B business and also in Beauty business and in fashion business. There are just so many drivers that it's hard to distinct. Nykaa likes to work on all of that to try to improve margins over a period of time.

Sachin Salgaonkar · Bank of Americadeflection

You guys are reiterating your guidance of breakeven of fashion by FY '26, right?

We'll share more during the Investor Day, which is just in a few weeks from now.

Sachin Dixit · JM Financialdeflection

Anything on number overlap - how many customers are projecting in both channels?

I don't know if we've disclosed it in the past, so I don't want to say anything right now. But what I can say is that it's a very, very significant percentage of our customer base. It's a meaningful percentage of our customer base is transacting across both online and offline.

Abhisek Banerjee · ICICI Securitiesweak

On the working capital bit, is there any impact of mix improvement given the mix has changed from fashion to beauty in the last 1 year? Any guidance on where this number can go to over the next couple of years?

The change which has come about is the increased salience in the superstore business which is within the beauty vertical. But overall, it's far greater and tighter control which has resulted in reduction in working capital. We are currently very close to a month in terms of net working capital. From here, yes, there would be more improvement opportunities, but unlikely to be as steep as what you have seen in the current year.

Avi Mehta · Macquarieweak

On fashion - for last few quarters we've gone on this journey to reduce losses in a weaker growth environment. Does the recovery you point to require putting investments back versus margins? On gross margin in beauty - is the improvement more a mix thing or each segment seeing diverse gross margin performance?

On fashion - growth momentum coming back. Industry growth still slower or has not recovered, still in the 10%, 11% range. Unit economics for fashion significantly improved over last year. With higher scale we are looking at more controlled burn. We'll continue to move faster towards profitability with better growth coming on board. Marketing expenses also will get better because more recently acquired customers tend to get activated with better marketing efficiencies. Healthy unit economics will mean we will continue to get better on EBITDA successively.

Avi Mehta · Macquarieweak

Competition is no longer an issue, right? The price-based competition is no longer a concern?

I think that comes and goes. It's very difficult to understand the thinking sometimes. We really think long term about building this category the right way - making decisions for the right reasons, buying for the right reasons, which is not necessarily price. There are some players in market who are more short-term thinking. So it's difficult to give you a definitive answer whether this is behind us. It seems to be for now, but you never know. It can come up at any time.

Sheela Rathi · Morgan Stanleydeflection

On eB2B business - what is really driving the growth and profitability? Is it expansion into new markets, repeat behavior, or portfolio expansion? What is the mix of own brands in distribution?

All of that answer is yes, but it's now towards the end of the questions, it's going to be very hard. If you can just wait for the annual meeting that we're going to have very soon, you will get answers to it all. The way we are growing is all - it's not just expansion of geography, true Nykaa Style, it's trying to improve margins. It's trying to get more brands. It's trying to get high-quality retailers, repeat customer behavior, all of that. So I think it's better we discuss it in the Annual Day.

Sheela Rathi · Morgan Stanleyweak

Any sense Falguni, if I could get on how we should think about the F '26 outlook for eB2B business?

We have to invest for a few more years before it gets to profitability. We've given that long-term guidance last year, and we'll update that again this year. We also do a lot of work on longer-term guidance before the annual meeting, so it's better answered then rather than off the cuff. You're building a solid business for the long term. It's still solid capability that we are building. One is path to profitability and other is margin improvement eventually in this business.

Other Q&A (9)
Kapil Singh · Nomura

On fashion business - do you think this is a business which requires a stronger presence in offline given the category might require more touch and feel? Are there any new categories like wellness which could be relevant?

Most physical retail multi-brand stores have at best 60 to 80 brands while what sells online is so many more brands. The role physical retail has in a large geographically diverse market like India is meaningful but limited and both will have to go hand in hand. Nykaa is going for representation in top 100 cities of destination stores. On wellness - it remains an interesting category. Globally and in India, increasingly wellness through products and sometimes services will be embraced. We already retail wellness on our platform, growing rapidly.

Sachin Dixit · JM Financial

On Beauty business - considering we have decently broad base of offline distribution, any color on customer overlap or consumer behavior between online and offline?

In India, there is nothing like an exclusively online consumer nor an exclusively offline consumer. Consumers have different use cases - online for replenishment and convenience, in-store for education and learning. We see a lot of overlap between consumers who shop in our stores then come purchase online and vice versa. Consumers shopping online we also actively send them into stores where they can premiumize themselves. Majority of consumer is very channel agnostic.

Sachin Dixit · JM Financial

On the operating cash flow side, we see a very sharp improvement Y-o-Y. Can you qualify what has gone through? What have you really done to ensure these improvements happen?

It's a greater focus, greater cross-functional alignment, which has actually resulted in we being able to manage working capital far more tightly than we have done in the past. There is far greater focus, which has come through and which is why you're seeing the benefit flowing through across inventory, across receivables, across payables. It's actually tightly controlling that. That's really what's happened.

Videesha · AMBIT Capital

What explains the improved GMV growth momentum in fashion segment? Even the order growth has been ahead of AUTC growth for the quarter.

The proposition has not fundamentally changed, but it's a function of onboarding the right set of brands and just continuing to do deeper engagement with brands. When we add strong brands like Victoria's Secret, Rare Rabbit, Hopscotch - business tends to be incremental in nature. It doesn't cannibalize existing business. We have not slowed down on new customer acquisition. So it's a combination of continuing to acquire new customers and just continuing to build better assortment.

Videesha · AMBIT Capital

When I look at your segment-wise performance, the asset for the fashion segment has decreased to INR320 crores. Any particular reason?

Fashion business is not very asset heavy because we are focusing on building more and more brands through marketplace than inventory-led. And the inventory-led business is mostly restricted to fashion own labels.

Abhisek Banerjee · ICICI Securities

When we are asking about margin improvement in Beauty business, you are kind of indicating we are at a high margin already. But given the kind of value add you give for the brand, do you not think you are leaving some margin on the table?

It's like an age-old debate between retailers and brands. There's always scope for more. Each of the 3 businesses that sit within beauty vertical have scope to improve margin profile. For multi-brand retailing - scope to continue to improve marketing income by creating more advertising opportunities, building a campaign manager allowing brands to bid for ad inventory in real-time, enabling smaller brands to advertise via personalization. Own brands continuing to outperform can be margin accretive. Operating leverage benefits of scale - employee and G&A won't scale at the same level. Own brands and eB2B still not where we want to be in terms of margin.

Avi Mehta · Macquarie

Fourth quarter versus the last few quarters, there has been a change in profitability profile. Is the fourth quarter having some one-off, which is why there was a loss there?

The private label portfolio grew slower than the platform business overall. The largest part of the business is still the fashion platform which structurally as well as sequentially has been very healthy on the gross margin front. But when we include everything else, including the private label portfolio where we have chosen to go much slower on certain third-party channels consciously in this year, it may seem like the margin growth is not as much as you would expect on a sequential basis.

Avi Mehta · Macquarie

On the Beauty side - we've seen gross margins continue to perform well. How is each individual segment behaving, and whether the competitive concerns on the private/own brand side is now behind us?

Each business continues to improve gross margin with different degrees possible given stage of business. eB2B has meaningful scope to improve. Own brands has healthier gross margin like any consumer brands business but still room for improvement. Multi-brand beauty retail has opportunity through ad income and mix - if premiumization and sale of more prestige and luxury goods continues to play out, that should be net positive.

Sheela Rathi · Morgan Stanley

On Nykaa Now - are we really using any of our physical store network for the fulfillment?

Nykaa Now is being done in a more traditional rapid delivery quick commerce model leveraging dark store concept or micro fulfillment centers. But we have the capability built during pandemic to service hyperlocal delivery - using our physical stores to service e-commerce orders in that relevant pin code. That capability exists, used predominantly for luxury products. Stores are destination stores in relatively expensive real estate. Technology built and we use it to dispatch certain products and assortment to consumers from stores.

Prepared remarks (5 blocks)
Starting with One Nykaa highlights, happy to say that the GMV for the fourth quarter continued to grow at a fast pace of 27% year-on-year growth and the GMV for the quarter was INR4,102 crores. Net revenue similarly showed a 24% year-on-year growth coming out at INR2,062 crores. Gross margins were healthy at 44.1% for the One Nykaa. EBITDA has come out at INR133 crores for the quarter. That's a 6.5% EBITDA on a percentage to revenue basis, and that's about a 43% year-on-year growth. On the PAT at INR19 crores PAT with 0.9% of net revenue and a year-on-year growth of 110%. The results for the full year are similar with a 25% growth in GMV with the GMV of One Nykaa at INR15,604 crores. Net revenue came out at INR7,950 crores, almost $1 billion revenues. EBITDA for the full year at INR474 crores, that's a 6 percentage of net revenue and 37% year-on-year growth. PAT is at INR72 crores, again, 0.9% of net revenue and a 81% year-on-year growth on a full year basis.
Beauty has had a strong year, growing at 31% in the fourth quarter to result in a GMV of INR3,058 crores. Full year growth has come out at 30%, and that's about INR11,775 crores GMV. Fashion fourth quarter GMV improvement is 18% year-on-year growth, a revival from the previous quarter. Full year fashion growth has come out at 12% on a year-on-year basis on a GMV basis at INR3,804 crores. We now have 42 million cumulative customer base, which is a 28% growth. We now have 237 stores, largest beauty retail network in the country, and almost 50 stores were added in the financial year '25. We saw launches of iconic brands like NARS, Kérastase, YSL and more recently, Chanel on Nykaa platform.
Beauty business delivered roughly 30% growth in all 4 quarters. For Q4, the growth was at 31% year-over-year at INR3,058 crores of GMV. On an annual basis, it's INR11,775 crores at a 30% growth year-over-year. We've ended with 15.8 million annual unique transacting customers - 27% growth year-over-year. Marketing expenses at 9.3% of NSV and 9% for Q4. Brands such as NARS, Kérastase, which is a leading hair care brand owned by the L'Oreal Group, did launch on Nykaa in this past year. YSL launched exclusively on Nykaa. Chanel, one of the most iconic luxury beauty brands in the world, has chosen to partner with Nykaa to launch their beauty and fragrance portfolio. Today, we are at 237 stores across 79 cities. In FY '25, we added 50 new stores across 11 new cities. 2.5 lakh square feet of retail space, a 45% increase year-over-year. GMV growth healthy in physical retail at 31%. Same-store sales growth 15%. Today, there's over 28,000 affiliates and influencers registered creating content. Over 4 million views to our live streams and 15,000 shoppable videos uploaded to Nykaa Play. Over 17 million followers on social media, 130,000 posts on Instagram.
We have 12 brands today in our portfolio. About 7 of them are on the beauty side and the rest are on fashion. Today, this entire portfolio of the House of Nykaa brands portfolio is about INR<strong>2,100 crore</strong> GMV business. In FY '25, the beauty own brands portfolio achieved about INR1,700 crores of GMV, showing a 55% year-on-year growth. In quarter 4 itself, 72% year-on-year growth, taking the GMV for Q4 to INR526 crores. Dot & Key today is about INR530 crores of top line, a 14x growth over 4 years from INR38 crores when we acquired it. Nykaa Cosmetics is over INR350 crores in terms of GMV. Today, it has about 38,000 doors in GT. Kay Beauty hit about INR240 crores of GMV. Wanderlust hit about INR50 crores of GMV. Fashion own brands portfolio is INR430 crores of GMV in FY '25, growth muted year-on-year at 4%, but growth on our own platforms Nykafashion.com has been 21%.
Twenty Dresses crossed INR<strong>100 crore</strong>s in GMV. Superstore eB2B business - in 2 years, we have roughly tripled our business to now almost INR950 crores GMV with a 57% year-on-year growth. We contribute to about 8% of the beauty GMV. From 57% growth, 42% came from transacting retailers, rest from repeat business. Covering now 276,000 retailers, 1,100 cities. Healthy order growth of 44%. Improved gross margin by almost 200 bps. Overall contribution margin improved by almost 500 bps. Almost 9x in terms of GMV for own brands in eB2B. 52% growth in ad income.
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