Pattern: customer behavior equity market
GST-as-structural-headwind arc closed: FY26 delivered 27.5% VoNB margin despite 1.8-1.9% full-year GST drag via par/protection surge and product-mix offset.
- Customer behavior equity market — answer hedged.
- Banca q4 degrowth reasons — answer hedged.
- Banca channel realistic growth — question deflected.
Supratim Datta · Jefferiesweak
First, what are you seeing with respect to customer behavior over the last 2 months given equity market volatility? How is that shaping ULIP demand? Looking into FY27, how are you thinking about product mix and strategy to maintain 14% growth? Second, what is the share of protection now within SBI Bank versus 2 years back? What proportion of policies overall in SBI channel are being sourced through Yono?
On customer behavior, the geopolitical events are taking place and that is having some impact on the equity market performance. But at the same time, there are robust inflows into mutual funds. Our growth in February and March has been decent enough and we have been able to meet our guidance for the year despite these events. Going forward also, we expect to continue to have good sales growth in the coming quarter and coming year as well. We like to keep our focus on our yearly goals and midterm goals.
SBI's share is 4% for pure protection; credit life is over and above that. Broadly that number has been flat, but the mix has changed favorably from TROP towards higher proportion of pure protection. The premium numbers are not seen as a proportion. Absolute numbers have grown, but share has remained broadly constant. Sum assured and number of policies have seen significantly higher growth in SBI because pure protection has significantly higher sum assured.
On higher sum assured ULIPs (20x, 30x), as of now, we do not have higher sum assured ULIPs. We will look at the opportunity and decide in due course.
Shreya Shivani · Nomuraweak
First, banca channel sales in Q4 degrown Y-o-Y - is this due to March being slower or any other reason? Second, following the media interview by the Department of Financial Services Secretary about open architecture for banks, can you share anything about this? What is our strategy if such a decision is finally taken?
On Q4, the entire insurance sector had a sluggish kind of Q4, possibly related to geopolitical events. Instead of looking month-to-month and quarter-to-quarter, we like to focus on the annual numbers and we are happy that we have been able to meet more or less our annual guidance of 13%. Banca channel also has been able to meet our internal budget set for the year.
Regarding open architecture: SBI Life is now a 25-year-old company. We have seen various regulatory changes coming at different point of times and the company has been able to navigate all these regulatory changes with ease while growing at a consistent rate. We are not aware about this particular topic as of now. But we are very sure that any regulatory changes, we will be able to meet with a robust response.
On strategy for other channels: agency channel has been strengthening for the last 2 years. The contribution of agency channel in our distribution mix has improved. We are also focusing upon our emerging business channel. We will continue to invest in our direct channel on our website and direct channel sales.
Sanketh Godha · Avendus Sparkdeflection
You guided for 14% growth but banca growth has been stuck in range of 9 to 11% for last 3 years. For 14% to be delivered, there should be heavy lifting from other channels like agency. Is banca trend of 10-11% continuing and growth will be driven by other channels? Second, on margin, at the start of year you guided 26-28 but without GST you delivered 29 instead of 27.5, which means you under-guided. This 27-28 guidance has upside from product mix or cost levers?
As already guided for last 2 years, we have been strengthening our agency channel by opening more branches, having more agents, improving agent productivity. The clear focus is on further strengthening the agency channel and tapping all opportunities available in this channel. We want to further strengthen it. This 14% will be an optimum mix of the agency growth and the banca growth.
On banca specifically, the opportunities are there and we are tapping all available opportunities. Our endeavor remains to further strengthen the penetration of customer base of bank. We are not saying we have facilitated the customer base of bank.
On protection in banca, our focus is also on the protection side. The protection segment is growing where the ticket size is very small, and we are getting substantial number of policies. We set our annual targets and medium-term targets.
On margins, the reason to deliver this margin despite GST impact is that as a company, we are working to improve the product mix. With the higher base, we have tried to grow with 14%, and at the same time achieve better product mix. Making a combination that product mix would give a better margin and maintain the 14% growth is not a very easier task, and the range gives us flexibility to play around. We are aiming to launch deferred annuity product this quarter, targeting June launch.
On protection mix breakdown for individual protection into pure term and RWRP, the specific numbers will be provided offline.
Shobhit Sharma · HDFC Securities Limitedweak
Agency channel has consistently grown for last 2-3 years. Can you give color about agents recruited - are these from industry or new to insurance? What is the business contribution of newly opened branches over last 2-3 years? Second, NOP count on individual side has not grown for 3 years, turned negative again in Q4. When can we expect NOP-led growth instead of ticket size growth? Also on GST - is the impact permanent and should we model similar 1.5% impact on margins, or higher since FY26 was only second half primarily?
We are new to the insurance industry, and there is no open architecture on the agency side. We have a very robust system of hiring and training agents, and the agent increase is also being equally met with agent productivity. Good growth number is coming both from increased number of agents as well as increased productivity.
We do not disclose contribution numbers from new branches. These branches are well on track and we are satisfied with the contribution. Any newly opened branch takes some time to breakeven, but they are on track.
GST impact has already been accounted for in the 27.5% margin. Only the second half business was impacted this year. Maybe the next another half year we'll see some impact but this is more or less similar level for 6 months overall, and we have adjusted. We are working to improve product mix profile to offset that. So there will be no adverse impact going forward on account of GST.
On NOP, once we come with the deferred annuity product, that also will help increase NOP because the deferred regular annuity will have much lower ticket size than single premium, so more earning people will buy these. We also have protection products helping increase number of policies.
Dipanjan Ghosh · Citideflection
On VNB mix - if you take FY23 last 2 years and assume similar product mix/channel mix/cost structure, what would be VNB contribution across channels, or at least qualitative divergence between APE mix and VNB mix? Second, Credit Protect business for FY26 growth seems softer. What are the attachment rates at SBI and efforts to grow this relatively high-margin business? Third, on operating release and IFRS - does the robust risk management in back book give any benefit relative to competitors in IFRS regime?
On channel-wise margin, we don't disclose that. We don't drive the product mix with a particular channel specifically - we offer products to all channels and pay similar commission to different channels. We look into the longer term and company-level margin accretion.
Most of the operating positive variance over the years reflects two things: the quality of business the company is writing and underwriting, and a longer-term view on sustainability. When we see credible experience emerging, we mandate to review our assumption and modify. We will continue to do that. Our view is to report numbers and keep a longer-term sustainable view.
For IFRS, if a company has longer-term sustainable assumptions, that will have a better place and reflect better in IFRS regime as well. We normally avoid comparing our performance versus others.
On banca Credit Life, 14% growth is reasonable and is faster than the bank's loan growth. We have increased our attachment in home loans by substantial amount.
Neeraj Toshniwal · UBSweak
In Q4, there was a big impact on group credit - is it largely coming from GTI reduction? How is Credit Life ending quarter-on-quarter and Y-o-Y this quarter? Second, we mentioned 60-40 ULIP to non-ULIP mix target. Will the mix remain stable in ULIP-non-ULIP with movement only between non-par and par? Third, on non-par savings - are you taking any increase in IRR given others have been recouping GST impact? Our decline seems moderate compared to peers.
This quarter, the GTI business has reduced as compared to the Credit Life. That is the reason Q4 growth in the group credit business has actually gone up. On quarterly Credit Life vs group split, we will give you separately.
On product mix, we are at 66-34 today on individual APE basis (66% ULIP, 34% non-ULIP on IRP basis it's the same). Depending upon the market and customer choices, we are offering products across geographies and will continue to drive better productivity and a balanced product mix going forward.
On non-par IRR, we continue to look at the interest rate movement and re-price the product. Currently there is a lot of volatility in the yield curve and this yield is not sustainable. We have launched a new non-par product that reflects the current yield, so we have passed some benefit to the customer. We will continue monitoring and adopt a dynamic approach as per interest rate sensitive product. Whenever we see this is a sustainable thing, we'll re-price and pass on benefit to the customer.
Harshal Mehta · Asian Market Securitiesweak
On IFRS - can you give some initial thoughts on how the KPIs will be for SBI Life under IFRS? Second, our strategy has been to focus on additional products - par has grown significantly higher than non-par. Given we recently launched a new non-par product in January, how do you expect non-par as a category to move from here?
As far as IFRS is concerned, we are prepared. We have submitted the pro forma to the regulator for the last two financial years. As mentioned in the opening remarks, we are going to have a forbearance for this fiscal. Next year onwards we will be prepared to launch into the IFRS regime. We don't see anything to bring in on a KPI into the company's performance during this financial year. We will see first how it will evolve over the next 2 to 3 years' time and then bring in because bringing new KPIs to business has implications.
On par versus non-par, par contribution is around 7% in this perspective. We do believe that the new launch in non-par will see a lot of traction and will bring the movement in non-par. Also if interest rate is going to be established at current level, we will re-price and get better returns. That will help improve the growth of the non-par business.