Throughline · holding view Deep analysis Q3 FY26
TVSMOTOR TVS Motor Company · Auto OEM Q3 FY26 · concall
Pattern: ease price pass through

Magnet crisis closed, GST-rate-cut tailwind faded into base, PLI narrative receded.

4 deflections · 7 weak · 21 clean pushback across 11 of 32 Q&A turns

Focused evidence 11 of 32

Binay Singh · Morgan Stanleyweak

Do you think it will be easier for OEMs to pass on commodity as price increases in this cycle as the prices dropped quite sharply and customer appetite or affordability is better?

I think it is a balanced journey. I think definitely, I think when we fully passed on the GST benefits to the customer, that has helped for us to also grow and the industry also to grow. So it is not easy to just increase prices. I think as a responsible company, we want to give better value to our customers. We look at -- that's why we invest behind variants, new technology, new attractive features. Otherwise, you cannot hold on to the demand higher than whatever you have done. So this is a very, very balanced journey.

Gunjan · BoAweak

Any thoughts you would like to share that do you expect this sort of momentum to continue going into fiscal '27? Is it fair to say that we can have another 8%, 9% sort of growth here in fiscal '27 as well?

Gunjan, I will answer in 2 steps, okay? First, I never said there is shortage for products of TVS in the market. I said there were challenges in EV, iQube and now recently launched Orbiter primarily because of the magnet availability. Now that is also easing out. So from a capacity point of view, we are also taking proactive action. So that is the first point, okay? It is Pramod who asked there is a shortage in the market. I think it is for the dealers to plan, and we are here to support them with the products on time. Now coming to the growth rate, I'm very confident that Q4 also, you will see the benefit because GST got implemented, I think, third week of September or fourth week of September. So you will see the first half of next year is also going to be very good because the benefits will come into the industry. So overall, I'm a firm believer that 8% to 9% as a CAGR, you can look at on a long-term basis, okay? So second half of next year also, I'm very sure. If not like first half, you will see many of these things getting implemented in India. Overall, the GDP is likely to grow. So with that, I think you will see a robust growth in the 2-wheeler even '27. I don't want to give some projections as of now. But overall, this is my preliminary thinking.

Gunjan · BoAdeflection

Scooters, the way it is growing, how do I think about the margin profile of scooters versus the -- versus, let's say, bikes or mopeds? Is it premiumization within scooters that's helping?

See, we focus on the customer, and we focus on technology and features, And we want to look at overall portfolio. While I said, product mix is very important and premiumization is very important, and we are focusing on that, We have to look at the customer, customer segment and try to be leading many of these segments. So that has been our focus. We always look at the total portfolio contribution, We don't look at segment -wise, okay? Segment-wise is important, I agree. But we want overall top line to grow ahead of the industry. We want to look at how we can increase our premium category share to go up. Also scooter category share how to go up. So we do interventions with respect to products, variants and making sure that they grow faster than the industry.

Sonal Gupta · HSBC Mutual Fundweak

Could you tell us what was the EV 3-wheeler volumes for the quarter and the EV revenues overall for the quarter?

Around 8,500 to 9,000, because every month it has been increasing. So around 8,500 numbers in this quarter.

Sonal Gupta · HSBC Mutual Fundweak

So the gap, I understand to some extent, it is because of some of the suppliers who are getting those benefits and therefore, you're not accruing those. But still, is there a scope for increasing this? Or what is the gap here that we can sort of improve this quarter?

First of all, thanks to government on the PLI. I think you have answer in your question itself. It's a combination of the company and some of the suppliers getting the benefit overall, okay? For us, it is about 0.7%. And we have not missed any opportunity in securing the PLI benefits from the government, okay? Number two, I think our endeavor is to focus on delighting the customer, whether it is iQube, whether it is TVS Orbiter or TVS King. And as you know, our numbers have been growing ahead of the industry growth. So definitely, this is going to help us to improve the EV profitability going forward.

Kapil Singh · Nomuraweak

So we launched the Orbiter. How has been the response and the customer profile difference between iQube and Orbiter, if you can give some color over there? And also on the EV profitability journey, where are you? When can -- at what volume level do you turn EBITDA breakeven, some color?

See, first on Orbiter, this is -- you know the product differentiation. You know how it is priced. So it is basically to give it to those set of customers who want a lesser range and they can look at this as a differentiated product, okay? It's too early to really come back actual usage and how it is performing. But so far, whatever we have seen the markets where we have launched, we have not launched it in all India. The demand is excellent, and we are ramping up now. First, we'll cross that 10,000 numbers per month, okay? And the good news is iQube is also growing, Orbiter is also growing. Overall, it is growing ahead of the industry, okay? And the -- on contribution, we are positive, and we are becoming better and better quarter after quarter because that is our focus. And like I said, overall, when we look at the EBITDA margin, I'm pretty confident that while the volumes are growing, I'm very confident that this EV will also become EBITDA positive, and it will also grow forward the overall PBT level.

Raghunandhan · Nuvama Researchweak

Sir, firstly, exports have witnessed a robust growth, more than 35% on a YTD basis. Within exports, how do you see the potential for Jupiter model in the future?

Yes, potential in future for markets like Asia, some markets in Middle East and some markets in Turkey, a few markets in Africa, very few markets in Africa, some markets in LatAm, also ASEAN. So I think Jupiter is a great brand. And what we are trying to look at is each of these markets, we are trying to leverage by marketing this product, it's advantageous. So it will grow. This year also, it will grow. Overall scooters will grow in international market. I may not be able to put a number to it. But fortunately, we have the product, we have the capacity to give it to the market. And Sri Lanka coming back in this category is a big, big advantage because Sri Lanka is a big scooter market, as you know. And Jupiter is one of the key players in Sri Lankan market.

Raghunandhan · Nuvama Researchdeflection

So Q4 gross margin, you should be able to maintain, sir, as a combination of despite the commodity.

I don't want to give any guidance. I can only tell you that I already gave you in my opening remarks, you have seen our performance in quarter after quarter. The same performance will continue because we don't want to give any guidance on gross margin. But I can tell you, we are confident about growing ahead of the industry. That is going to help the company and our strategy of looking at the product mix, maximizing the scale benefits, also continued effort on our cost reduction. These are all going to help the EBITDA journey.

Raghunandhan · Nuvama Researchdeflection

And last question, sir, on 2026 should see the launch of Norton motorcycles that you had shown in EICMA. And apart from that, you had also showcased that M1- S electric Maxi scooter and ESX, which is the electric motorcycle. What can we expect on the electric side, sir, for 2026?

See, the strength of TVS Motor is very strong R&D and new product development capability. We look at the customer very closely. I think those are all, I would like to say that certain products and the concepts what we had displayed there, okay? Closer to the launch, I'll tell you the time line. At this point of time, I think we believe in our strength of R&D and new product development capability. Most importantly, we want to focus on the customer and delight the customer. That strategy will continue as a company.

Raghunandhan · Nuvama Researchdeflection

Wonderful, sir. And any date for the listing of preference share?

What is that? Sorry I didn't get you. No, no, the listing is still taking time. We are closely following up with SEBI. We will continue to follow up more closely. That's the status now. It's not in my control. We are not able to give a date.

Himanshu Singh · BNPweak

Sir, I just wanted to understand like given the commodity price increase, which we have seen in Q4, what is the impact you see like without the price increase, just the impact from the commodity increase on margins?

I think this is the fourth time or fifth time, the commodity prices plus/minus are likely to happen in every quarter, okay? Sometimes we have seen softening. Sometimes we've seen marginal increases. Like I said, the strategy of the company is always to loo k at delighting the customer and giving the best value to the customer. And thanks to the industry, it is doing extremely well. And we have been -- thanks to our products and our thanks to our customers, we have been also growing very well on the top line. So continue to grow the top line, continue to get the benefit of scale, continue to work with the suppliers and look at what ki nd of cost reduction we can bring in and very clearly work on other cost reduction initiatives and wherever possible without hurting the customer, increase the prices wherever it is possible, okay?

Other Q&A (21)
Chandramouli · Goldman Sachs

Just want to understand if there's some upside risk to that 8% to 10% kind of growth bracket for the 2-wheeler industry in your view over the medium term?

Definitely, the GST is playing, and all of us should know that it is not only in 2-wheeler. There is a good basket of products wherein the consumers have got the benefit of GST. So it's all playing out. I'm pretty confident that Q4 also, you will see anything upwards of 15%, you can see in Q4, which is according to me, one of the best growth what we have seen. So we are very positive about the Q4 growth. So year as a whole, if you look at it, because you know the first half has not been so great. It was only 2% growth. And year as a whole, you will see somewhere around 9% growth. But exit is excellent.

Chandramouli · Goldman Sachs

Just want to understand what are the offsets available to the company to manage the commodity inflation? And have we taken any price hikes in the December quarter as well as the March quarter to date?

You are right. I think there are increases in aluminum, copper, zinc, platinum, palladium, rhodium, I think that you will see in this quarter. And we always look at a combination of -- with our top line growing. The strength of the company has been when the volume is growing, we are able to get the scale benefits. And we are also able to drive our cost down program. And we have been very prudent. We keep looking at price increases. And if you look at recently, we have taken up about 0.2, 0.3 percentage price increases. So this is a kind of a constant journey because we definitely want our growth momentum to continue, but we want to mitigate the journey with a combination of scale plus cost reduction plus product mix has definitely helped us and some appropriate price increases.

Chandramouli · Goldman Sachs

If you could share the international business revenues and the spare parts revenues, please?

IB overall revenue for this quarter is about INR2,909 crores and spare parts all put together about INR1,183 crores.

Pramod Kumar · UBS Securities

If you can just help us understand how the broader categories are doing on the ground? And within that, in rural, are you seeing better traction for premium and scooters after the GST cut?

Scooters have really done well. While the industry has done well, I think one category which has done extremely well is scooter. You remember, I always believe that scooters with ICE Plus, we should always add the EV. We are close to a 40% category share of overall 2 -wheeler industry. This is exactly what I used to say in the meeting that scooters will grow faster than the industry, and that is exactly what is happening in the industry today. Other important thing we should look at the premium and the super-premium is growing faster, okay? The executive category of motorcycle is also growing. I think what is happening is the entry-level segment is not growing as much. So -- but if you look at urban, rural, urban is about 21% and 19% rural. So rural is also doing well.

Pramod Kumar · UBS Securities

And within rural, are you seeing traction for scooters and premium getting better, sir, after the GST cut?

See, overall scooter has to do well and the premium and the super premium has to do well. Definitely, in the rural also, scooters are doing well. And thanks to the infrastructure, especially roads and road connectivity in many of the rural markets, I think this is definitely helping the scooters and the premium and super premium to grow. And of course, the support of retail financing.

Pramod Kumar · UBS Securities

If you can just help us understand where are we on the capacity side? What are the plans we have for improving capacity and improved availability of your products?

See, one thing, thanks to all the customers, our products are in very good demand in the market, thanks to our customers. And also recently launched products are also in good demand. End of December maintenance of f plus a few holidays in January, there is a little bit of challenge because end of December, there are company holidays on maintenance of f, which is very important for the factory. And then you have the New Year Day and then Pongal and these are some challenging times where there are some requirements of company holidays. Barring that, there are no challenges. And for taking capacity increases, it takes about 2 months to 3 months. And fortunately, we have been very proactive in investing behind that. And we always believe that the dealer should keep only 21 to 30-day stock because we want products to be fresh to the customer. Of course, in the EV side, we had a setup setback because of the magnet availability. We t ried our level best. Now it is recovering. I can tell you that it is recovering. And hopefully, by another month, you will see full supplies of EV also into the market.

Pramod Kumar · UBS Securities

Sir, any thoughts on the export market, sir, final question?

Export is also doing well. You have seen -- and we are expecting Q4 also should do well. Like I said last time, Africa, the last year had a bad year, but industry has done. It has come back well, and we are growing ahead of the industry. And I'm very sure Q4 also, you will see this kind of an industry growth, and we will outperform the industry because many markets, we are doing extremely well, and we will continue to do the same kind of focus in Q4.

Binay Singh · Morgan Stanley

If you look at other expenses in the previous quarter, we talked about 3 one-offs in other expenses. But in this quarter also, the other expenses growth seems to be ahead of volumes. So any one-off or anything you would like to call out in that?

See, the other expenses, most of them are related to the variable expenses related to packing, freight due to the volume growth. The only one of the things a little bit higher this year in this quarter is marketing expenses because you know the number of products we launched, We had about INR60 crores of additional expenses because of that. Otherwise, if you look at the other expenses, one is packing freight in line with that. Then marketing, I already told you. And new technologies, R&D, we always -- we put our investments, And this quarter, we have the maintenance, the annual maintenance. S o we spent about INR15 crores, which is as per plan. So overall, there is nothing unique other than the launch-related marketing expenses.

Binay Singh · Morgan Stanley

But sir, just lastly, precious metals have been the one which has seen the most inflation. Any number you would want to share as percentage of sales, how big that is?

See, overall, we have to look at it because when the customer looks at it, they want to look at as a product. So there has been increases in aluminum, copper, zinc, everywhere. So platinum, palladium, rhodium and with BS-VI, the contents are a little higher in these products. So I think as a total, we look at what is the impact ? and impact, maybe about 0.2%, 0.3%. I don't think it is huge.

Gunjan · BoA

Just wanted to hear your thoughts on how do we now think about the investments in the business because my understanding, we've also invested almost INR900 crores in subsidiaries in this quarter. So if you can give us some color on how do we see the investments going forward?

See, Norton, I'm extremely happy the products are getting ready, okay? We are now preparing for -- I'm very sure all of you, whoever has visited Milan show, you would have seen the products. And these products are going to hit the market in 2026 this year. You will see the growth coming, and they are super premium, and it is going to definitely delight the customers globally. So once we have a very clear plan of action to go to the market, we will definitely share with you. But -- this is a very, very important year from the Norton point of view. Now coming to investments in Norton, the first year, we have to put the products and we have to support it with marketing because we want to build the brand in a very, very strong way. Now coming back to the second question on INR900 crores, the delta this quarter has been TVS Credit Services, we have invested about INR200 crores. And for the prelaunch or pre-marketing of Norton, we have given another INR60 crores, INR 70 crores additional during last quarter, including the EICMA show, okay, EICMA Milan show. So I think these are all very measured delta and also the ION PT TVS project, we have invested about close to INR100 crores.

Gunjan · BoA

Sorry, sir, just a clarification, you mentioned INR 60 crores incrementally Norton, but the total -- like I'm just trying to get the breakup of this INR900 crores.

This will come to this quarter. Last quarter is what I said.

Sonal Gupta · HSBC Mutual Fund

Sir, first question I had was on Mexico. Could you sort of tell us what's the impact of the new duties? How much were we paying currently? And what is our exposure to that market?

So we see, first of all, we are now building Mexico, okay? As of now, while there are some impact on the duty, we are also looking at localization. So we are not seeing a serious impact at this point of time because the volumes are low, and we are also trying to like increase our local content. So possibly, it may take about a couple of months' time. So it is not going to put a huge impact on TVS Motor.

Sonal Gupta · HSBC Mutual Fund

Just a related question was on like PLI, we've been previously indicating about a 50 bps benefit because of PLI. Would that have gone up in this quarter or it's still at those sort of levels?

It has a little bit gone up. It is about 0.7%.

Sonal Gupta · HSBC Mutual Fund

Sir, I was just trying to understand, so whole EV portfolio is now accruing PLI? Or is there some portion which is still not accruing any PLI benefit? Orbiter as well?

There are a few products where above certain price there, we are not eligible and the volume is also very small.

Kumar Rakesh · BNP

My first question was around the investment and capex plan for the year. At the start of the year, you had spoken about capex target of INR1,600 crores and investments of INR2,000 crores. So are you looking at revising those targets that you had for this year?

The capex will be around INR 1700 crores or slightly around that because we are also now looking at increasing some of the areas capacity given the kind of growth what we have seen, okay? And investments around INR2,900 crores overall.

Kumar Rakesh · BNP

So just a clarification earlier to Gunjan's question. You last quarter hadn't shared the Norton investment. So if you could just share what was the investment last quarter over which there is an incremental INR50 crores, INR60 crores?

I think last quarter, it's about INR240 crores and this quarter, about INR290 crores, Norton.

Kumar Rakesh · BNP

My second question was around your commodity cost. You spoke about 0.2%, 0.3%. Is that the total commodity basket impact or only the precious metals, which we are talking about? And has all of that already been flowing through your material cost or there's something which is yet to come through?

Total may be about 0.4% at best. Some are in Q3, some are in Q4, some are in Q3, some are in Q4, okay? So this is where I said we want to look at very closely the top line and look at growing faster than the industry. So you will get the scale benefits. In some areas, we also increased prices. For example, early part of this quarter, we have taken about 0.3% price increase. So it's a balanced review, what we look at.

Kapil Singh · Nomura

My question is on the currency, what is the realization we've had for the quarter? Is there some hedging we are calling or we are realizing as per the spot rates?

We have a hedging policy, and we strongly follow that. It's a very robust policy where we cover the net exposure over a period of time. And for the current quarter, I think the realization is around INR88. Probably may get as per the policy, those benefits will accrue over a period of time. It's a policy where we cover the next few quarters. That's not a few quarters, a few weeks. 12 weeks, I guess.

Kapil Singh · Nomura

Sir, can you give us the capacity numbers for overall and for EVs that we have currently?

EV, we are producing about average 30,000 to 32,000 of iQube. And as of now, we are producing about -- they are coming closer to 10,000 of Orbiter. We are reviewing that for next year. We are reviewing that for next year, and we are also investing. Possibly in the next call, I'll be able to give you the kind of increases we are looking at. But we are definitely investing in capacity because this is something which is growing.

Kapil Singh · Nomura

And sir, just lastly, on the investments, we have increased the guidance to INR2,900 crores from INR2,000 crores. Where is the additional investment going towards?

Investments, one is on Norton. Another one is on TVS Credit Services. And we have also invested behind the ION project, which is part of the PT TVS. So -- and the e-bike business, okay? So overall, these are the areas. These are the areas we have done. And we have also -- you know strategically, we have invested in Dubai for international market. I think all this we highlighted in the last 3 quarters, This is primarily -- for more focus in the international and growing the international market.

Raghunandhan · Nuvama Research

And on the commodity side, would you also have hedges, sir, which can delay the impact of the recent commodity price increases?

We closely monitor here because this is something we also take advice from hedging agencies, and we very closely work with those people. We are not hedging at this point of time. We take advice. That's what I said, okay? According to me, we have to closely monitor the situation and then work. But what is most important is you have to improve the scale. Scale can help you to absorb, then you have to look at category by category, and we can look at what kind of overall value you can give to the customer. And that will give you an opportunity to look at some small price increases. I'm not saying fully you can pass on, but you have to look at on a balanced way.

Prepared remarks (4 blocks)
Good evening, good evening, everyone, and thank you for joining us today. Wish you all a very happy New Year and season greetings to all of you and your family members. I'm glad to share that this quarter also, we continue d to achieve new highs, delivering our highest ever quarterly sales, revenue and profits. During this quarter, company sales volume grew by 27%, revenue grew by 37%, operating EBITDA grew by 51% and operating PBT grew by 56%. Let me get into more details about the third quarter of this financial year. Overall operating revenue grew by 27% and the revenue is at INR12,476 crores as against INR9,097 crores during the third quarter of last year. Two-wheeler domestic ICE sales grew by 21% compared to Q3 of last year as against an industry growth of 16%. International market, company sales grew by 35% over last year as against an industry growth of 23%. Total 2- wheeler ICE sales grew by 25% compared to Q3 of last year and an industry growth of 17%. EV 2-wheeler sales grew by 40%, and it has crossed 1 lakh this year, 1,06,000 units as against 76,000 units during Q3 of last year. Total sales of 3-wheeler is more than doubled to 60,000 units as against 29,000 units during last year third quarter. On profits during this quarter, company's operating EBITDA grew by 51%, and it is at INR1,634 crores as against EBITDA of INR1,081 crores during Q3 of last year. The company's operating EBITDA margin improved by 120 basis points at 13.1% as against 11.9% during Q3 of last year. All of you know that during last year, the entire year PLI benefits of FY 24- 25 was recognized in Q4. On a normalized basis, Q3 FY '25 EBITDA would have been at 12.4%, which means on a year-on-year basis, a margin improvement of 70 basis points and a quarter -on-quarter basis, 40 basis points. The company registered a PBT before exceptional items of INR1,315 crores, recording a growth of 57% during this quarter as against INR 837 crores. During this quarter, company recognized INR41 crores as an exceptional item towards the past service cost arising from the new labor codes. Profit after tax for the quarter is INR940 crores as against last year's INR618 crores. Now when we look at the first 9 months up to December, the first 9 months of the year, company's operating revenue grew by 29%, and it is at INR34,463 crores as against INR26,701 crores during last year first 9 months. PBT before exceptional items for the first 9 months is at INR3,594 crores as against last year's INR2,517 crores, a growth of 43%. Profit after tax for the first 9 months period is INR2,625 crores as against last year's INR1,858 crores. So overall, very good growth in the first 9 months this year. On TVS credit, TVS Credit continued to witness excellent growth in disbursement. The post GST 2.0 implementation, there is a positive sentiment and the market is doing well. The low inflation drove demand across product categories, leading to increased sales, deeper market penetration and enhanced market share. We also saw a successful festive season with robust demand. During this period, company maintained its focus on risk calibrated growth across product categories, building a diversified book. TVS Credit continued to drive penetration of existing products, expand product offerings, scale up distribution while enhancing customer experience and operational efficiency. First 9 months, TVS Credit disbursed loans of over 41 lakh new customers, bringi ng its total customer base to nearly 2.3 crores. The book size is INR29,678 crores, grew by 9% over last year Q3. TVS Credit PBT before exceptional items for the quarter grew by 21% and is at INR 390 crores as against last year's INR321 crores. On Norton, we are building the lineup, which was unveiled in EICMA 2025. I'm very sure you would have had an opportunity to see many of these products. The new Manx and Atlas families position the TVS ecosystem firmly in the premium , in the high -emotion luxury motorcycle segment.
And it's definitely going to create for the super premium category of our affluent global customers who value craftsmanship, exclusivity and engineering pedigree, a real, real special super premium kind of an experience. We are gearing up launch of new Norton products in the Indian markets as well. We will have a differentiated strategy for Norton, we will give more details closer to the launch. On Q4 outlook, I think all of us know that we saw very good growth. In Q3, we saw post GST reduction, industry grew by 20%. Rural grew by almost 19% and urban by about 21%. The GDP growth for this financial year is also estimated about 7%. This robust performance not only reinforces the underlying strength derived from the domestic market, but also positions India as world's fastest -growing major economy against many challenges in the global landscape. As I told you, this year, the rainfall has been good and the higher reservoir levels are also going to augur increased rabi sowing, and this should definitely support the rural sentiments. And as you know that the monetary policy measures implemented by RBI, including the total repo rate reduction by 125 basis points in this year is expected to improve the liquidity and credit environment. GST reduction definitely is going to support what we have seen in Q3. So we are expecting Q4 also to be doing extremely well for the industry. On EV, the VAHAN for the first 9 months, the industry grew by 14%. And all of you know that we had some challenges on the magnets availability. But now it is better. The availability has become better. And the Q3, the VAHAN EV industry grew by 7.5% over last year Q3. EV penetration is slightly lower now, but it is going to improve going forward. We have seen very good growth for TVS in Q3. And we are expecting with our products like iQube doing well and also TVS Orbiter, it is likely to do well. Commercial vehicle mobility, the TVS King EV and the King Kargo HD EV, very good response in the market, and we are able to also grow here. The VAHAN market share has gone up in EV L5 category. So this is going to help us. So overall, I think you will see EV penetration going up in 2-wheeler and 3 -wheeler anyway, it has almost come to now 32% in this quarter. So that will go up. On international market, the market is doing well. Q3, we have seen exports from India growing by 23%. And the demand in Africa continues to grow on a quarter-on-quarter basis. LatAm also has grown over last year, and this growth momentum in Africa and LatAm will continue. As you know, Asia region is also doing well, thanks to Sri Lanka coming back in a big way. Nepal continues to do well, Europe continued to have challenges. It is not growing. It may take a few more quarters for the performance to improve. And overall, TVS already I highlighted that we have grown ahead of the industry. And we are very confident that this momentum will continue both on the industry side, and we will likely to do better than the industry growth in Q4. So overall, if you look at -- thanks to GST, the momentum in India is good. Industry will have a very good growth, And like Q3, you can expect good growth in Q4 as well. International markets are doing well, and it will continue to do well in Q4. And thanks to our good portfolio of products and our focus on consumers, quality, new products and very clear attractive quality and technology with features, we are confident that we will do better than the industry growth, both in domestic and international markets. And you have seen the highest EBITDA for the company. With top line growth, we will leverage the scale benefits. We will look at more premiumization and better product mix. Our sustained effort on cost reduction will also enable us to continue, and we are confident that EBITDA will continue to grow going forward. Thank you.
During this quarter, company sales volume grew by 27%, revenue grew by 37%, operating EBITDA grew by 51% and operating PBT grew by 56%. Overall operating revenue grew by 27% and the revenue is at INR12,476 crores as against INR9,097 crores during the third quarter of last year. On profits during this quarter, company's operating EBITDA grew by 51%, and it is at INR1,634 crores as against EBITDA of INR1,081 crores during Q3 of last year. The company's operating EBITDA margin improved by 120 basis points at 13.1% as against 11.9% during Q3 of last year. On a normalized basis, Q3 FY '25 EBITDA would have been at 12.4%, which means on a year-on-year basis, a margin improvement of 70 basis points and a quarter -on-quarter basis, 40 basis points. The company registered a PBT before exceptional items of INR1,315 crores, recording a growth of 57% during this quarter as against INR 837 crores. During this quarter, company recognized INR41 crores as an exceptional item towards the past service cost arising from the new labor codes.
Profit after tax for the quarter is INR<strong>940 crore</strong>s as against last year's INR618 crores. Now when we look at the first 9 months up to December, company's operating revenue grew by 29%, and it is at INR34,463 crores as against INR26,701 crores during last year first 9 months. PBT before exceptional items for the first 9 months is at INR3,594 crores as against last year's INR2,517 crores, a growth of 43%. Profit after tax for the first 9 months period is INR2,625 crores as against last year's INR1,858 crores. The book size is INR29,678 crores, grew by 9% over last year Q3. TVS Credit PBT before exceptional items for the quarter grew by 21% and is at INR 390 crores as against last year's INR321 crores.
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